our story

what does a soft life look like to you? what does any of it even mean? my journey to softness started in 2019, when I almost lost my life and right before the world shut down.

after narrowly escaping a mentally, emotionally and physically abusive relationship, I became someone I couldn't recognize. I was no longer a nurturing, loving, emergent, fierce, balanced woman.. I was cold, angry, dismissive, selfish and untrusting of everyone. to make matters worse - covid happened in 2020 and I felt even more alone. I felt myself slipping further away from the bubbly, charismatic Leo I once was and I knew I had to make a change QUICK. 

with the support of an amazing tribe of family and friends, my therapy journey started. as we all know, our path to healing is never linear but after years of therapy, forgiveness and giving myself grace, I finally found myself in a place where I am filled with immense gratitude and joy. but how did I get here? I focused on my immediate environment - my home. I created a space that was bright, organized and fresh. then I started on my self care routines by feeding my mind body/skin and spirit properly through meditation, cleansing my space and doing things that made me feel whole.

so now we're here - soft. by dro - and I can't be more proud and excited to share a piece of myself with you. I wanted to create a brand that not only promotes a balanced mind, body and spirit, but also helps others create a lifestyle that opens a space for you to truly flourish in your softness. we all deserve it.

thank you for wanting to learn more about our story

stay soft, dro ♡